Director of Business Development
The BS Flag has been a side project of BMGI's CEO for several years. The product is meant as a novelty item for corporate team building marketing purposes.
The BS Flag product has been around for several years and many different marketing videos and pieces of marketing collateral have been created. A potential customer has never been able to order the BS Flag from a dedicated site. The marketing material and eCommerce functionality needs to be wrapped up in a responsive, modern interface.
Carl has been Director of Business Development for his company for several years. He is a big proponent of team building exercises for his team and the marketing team. He views the BS Flag as a good way to help his employees vent about issues they have in the office in a productive, controlled environment.
Any concerns about the product are echoed with any team building purchase he makes. Carl wants to make sure he's easily able to purchase the BS Flag(s) from the eCommerce section of the BS Flag home page and possibly share any marketing video content with his team so they know what to expect from the product.