GOLFTEC Player Performance

Optimizing scheduling efficiency through the introduction of an iOS application to streamline the manual GOLFTEC scheduling process.

Tools: Sketch

Intro: GOLFTEC provide specialized coaching with highly-trained coaches and have been using a manual method where customers call into their main headquarters and schedule a session. They require a digital solution.

Problem Statement

The current manual scheduling of GOLFTEC lessons needs a cohesive, branded, iOS application giving customers a digital 2-way communication portal with their instructor to schedule lessons to retain current customers, introduce new customers and boost sales.

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Choose Lesson

Once a user selects “Lessons” the user can choose from the available GOLFTEC lessons with a simple, tile interface.

Pick a date

The user can select an available date/time for their instructor (shown above the calendar along with the specific location).

Finalize Scheduling

This acts as a type of “shopping cart” where the user can review their selections and/or add another lesson.

They can change their scheduled appointment and if not necessary, finalize their selection.

Full Scheduling Workflow

Outcome

Although I left GOLFTEC before the app was made live, the reaction through user testing was incredibly positive.

Both the instructors and the student's we put the app in front of loved the simplified scheduling and aggregated dashboard. The iPhone version turned out to be the main focus and the proposed Android followup was made a secondary priority as we found most customers had an iPhone.

The stakeholders were all pleased with the proof of concept and a product roadmap was put in place shortly after the initial testing to expand upon many features, including allowing customers to track which clubs they owned and any that they would want to buy in the future, view content from GOLFTEC’s desktop site and even get a detailed player analysis that they could shoot with their iPhone and send directly to their instructor.

The users can now…

  • Easily download the official GOLFTEC companion app from the app store

  • View the availability of their chosen instructor directly from the app

  • Schedule a GOLFTEC instructor lesson and get visual confirmation (email sent as well)

  • Make any changes to their scheduling and/or cancel their lesson at any time